HoTXSinC April 14, 2019: Colleen Ellis – What Is an Authors Marketing Plan and Why Do I Need One?

New PERMANENT Location!

Laura Bush Community Library
9411 Bee Cave Rd
Austin, TX 78733

Sunday, April 14, 2019
2:00 p.m.

All HoTXSinC meetings are free, and the public is invited.


Our mission is to promote
the ongoing advancement, recognition,
and professional development of women crime writers.
                                             ~ SINC Mission Statement

Colleen Devine Ellis on an Authors Marketing Plan


Colleen Davis

Colleen Devine Ellis is a bookseller and literary publicist who has worked in publishing and sales for nearly 20 years. She was previously a community relations manager for Barnes & Noble in Austin, the Publicity & Communications Manager for the University of Texas Press, and now is working with the owners of Lark & Owl Booksellers in Georgetown to establish a new bookstore in Central Texas. Some of her favorite writers include Margaret Atwood, Jesmyn Ward, and Jasper Fforde.

Colleen will talk about the basics of putting together a Marketing Plan specifically tailored for authors. This is an opportunity to learn about what the publishing and publicity world expects from us, and the steps we need to follow to be as professional as possible in presenting ourselves and our books to the world.

Please join us, and feel to bring your questions and notepads to the meeting!

Sisters in Crime is an international organization of women and men whose mission is to promote the professional development and advancement of women crime writers to achieve equality in the industry. Speakers include published mystery authors and technical experts who help writers craft better mysteries and readers enjoy what they read. Meetings are free and open to all. For more information, check out the Sisters in Crime website at

For information contact Joyce Arquette, Publicity (512) 266-6543

Check out our blog/newsletter, HOTSHOTS!, at

Upcoming Programs

April: Colleen Ellis, Marketing Plans for Books
May: Fighting Crimes of Greed
June: Workshop
July: TBA
August: Ron Franscell, True Crime Writer
September: Sarah Stone, Alamo Area Search and Rescue

Writing in an Air of Intimidation

In her post for this week’s Ink-Stained Wretches, Noreen Cedeño, President of HoTXSinC, explains how books are being delayed or pulled from the publishing process before their publication dates because of online criticism–from people who haven’t even read the books.

Both writers and readers are affected by this practice of censoring books before they even hit the market, and would do well to read Noreen’s post.

The Word on Our Members

Meredith Lee traveled north–across the Brazos, Trinity and Red Rivers – to Oklahoma City for a book signing on Saturday, March 23. Pro tip: It’s about six hours by car so you can get a serious case of earworm if you decide to listen to the musical tune named after the state (“Yeeow-a-yip-i-o-ee ay! You’re doin’ fine, Oklahoma! Oklahoma, okay.) Besides, whoever wrote that song really needs to check the dictionary on how to spell potato and tomato.


In the past few months, Dave Ciambrone has been an invited speaker at the following Texas quilt guilds and sold a lot of mysteries: Dallas, Galveston, Temple, Victoria, Buda, Llano, Marble Falls, Pflugerville, Sulfur Springs, Round Rock,  Greenville, Denisen, Denton, Wimberly, Lockhart.

He’s also done quilt shows and sold a boat load of books at each show: Buda, Killeen, Georgetown, Llano, and S. Padre Island. He’ll be at a show in Waco later in the year.

And he’s given talks at the Kerrville and Belton Public Libraries.


Who’s Blogging

Tresha BargerIt’s a Long Story

Austin Mystery Writers

Laura Oles – AMW’s Anthology to Support Ellis Memorial Library

Ink-Stained Wretches

Noreen CedeñoDeath Investigations in the United States (an overview of Jan Burke’s presentation in February 2019)

K. P. GreshamThree Days at Wrigley Field

Helen Currie FosterSometimes You Need a Break

Fran PainoThe Writing Life – For the Sandwich Generation

M. K. WallerSit Down, Shut Up, and . . . You’re Invited


If you blog, please send title and URL of your blog for inclusion in HOTSHOTS! If you wish, send title and URL of a specific post you’d like mentioned. Email to kathywaller1 at gmail dot com.

Writers’ League of Texas Upcoming Programs and Events

From Michael Noll, WLT Program Director

*Agents and Editors Conference, June 28-30, 2019

 Registration information

“I wanted to make sure that Sisters in Crime knew about the 2019 Agents & Editors Conference, June 28-30. It’s our annual conference, and I know some of your members have attended in the past. This year, we have six agents who are seeking mystery/suspense novels. If anyone is interested, they can read more about our agents here:
“Registration info can be found here:”

*On the Craft of Writing

“We’re introducing a new program at the Writers’ League: WLT’s On the Craft of Writing. A few times a year, we’ll partner with an author coming through town on book tour (or traveling nearby) to put on a free craft talk. It’s a chance to bring high-level craft programming to writers who might not be able to afford our classes–and also a chance to bring great authors to the wonderful Austin literary community.”

Subscribe to HOTSHOTS!

Receive notification each time HOTSHOTS! is published.

Go to and enter your email address in the box on the right sidebar.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: